Nose to Tale

A weekly dining concept centred on the ethical practice of nose to tail cooking, an approach that honours the whole animal by using every edible part. I was commissioned to develop the name, event branding and visual identity for the experience, shaping a storytelling menu that evolves each week and offers meat lovers a thoughtfully curated, sustainable feast. The identity communicates a sense of progression, from nose to tail it frames dining as a narrative journey that highlights process, intention and a clear beginning and end. A bespoke series of anthropomorphic illustrations of a pig, cow and lamb reference British pioneers such as Charles Darwin, Christopher Wren and Amy Johnson, acting as intellectual signifiers rather than literal portrayals to suggest curiosity, innovation and respect for craft, reinforcing that nose to tail dining is about understanding the whole animal, not merely consuming it.