The Fine Line

A complete rebrand and identity design for a Fuller Smith & Turner gastro pub located near Bank in London. Inspired by the intricate process of craft beer production, the visual identity celebrates authenticity, craftsmanship and the pursuit of quality. The project also included the design of a bespoke mural depicting a challenging and seemingly impossible journey, serving as a visual metaphor for the determination, expertise and dedication required to brew exceptional craft beer. In addition, I developed the in-venue integration and visual assets for the kitchen takeover by Happy Bird, ensuring the guest experience seamlessly reflected the collaboration while maintaining consistency with the pub’s newly established brand identity.