The Hydrant

For Fuller, Smith & Turner’s new Monument gastropub, The Hydrant, I created a comprehensive visual identity extension rooted in local history. Situated on Pudding Lane, where the Great Fire of London began in 1666, the concept required a bold balance of historical storytelling and modern design. In addition to core menus and digital collateral, I concepted and illustrated a graphic-novel–style drinks menu inspired by Samuel Pepys’ diary to bring an engaging, historical narrative depth to the contemporary brand experience.