The Conductor

A visual identity extension for The Conductor, a Fuller’s gastro pub in Farringdon, inspired by the historic Great Conduit that once carried water through the area. Reframing the conduit as a living system, the concept explores it as a channel connecting nature to the human experience of food and drink. Built around the idea that every great drink starts with a plant, the identity draws influence from the venue’s architecture and plant-filled interiors, celebrating the relationship between people, nature and craftsmanship. Illustrations of the plants behind drinks unfold across menus, signage and printed collateral, revealing the journey from source to serving.